When LeafLink published its 2024 list, one New Mexico brand took the “fastest growing” spot outright: Urb NM. Not bad for a collaboration that had only launched the year before.

Who Is Urb NM?

Urb NM is the New Mexico arm of a partnership between local operators and Lifted Made, the Kenosha, Wisconsin manufacturer behind the national Urb brand and a subsidiary of publicly traded LFTD Partners. The exclusive collaboration began in June 2023, when both sides saw an opening: New Mexico’s adult-use market was growing fast, and Urb had award-winning formulations, packaging, and branding chops to bring to it.

The bet paid off quickly. Urb products didn’t just get shelf placement — they built repeat customers, with buyers working through the flavor lineup rather than settling on one and stopping.

What Urb NM Makes

The New Mexico lineup centers on vapor products:

• Aerovape 505 — a 1.5g disposable launched in ten strains, and the product that really broke the brand out here
• 2g cartridges — 510-thread
• 2.7g disposables — for anyone who wants the longest runway between purchases

The 505 in the Aerovape name is not an accident. It’s built for this market specifically.

What to Try First

Start with the Aerovape 505 if you want to understand what the fuss is about — it’s the flagship, it comes in ten strain options, and the 1.5g format is a reasonable first commitment. If you already know your preferred strain and want value, the 2.7g disposable is the better math.

Check the live Score 420 menu for which strains are in stock at your location, since availability moves between the 14 stores.

Where to Find Urb NM

Urb NM is stocked across Score 420’s New Mexico locations. Wednesdays are 20% off carts, which is the natural day to pick up a 2g if you’re not in a hurry.